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HUMANS
(2023)
(FASHION)
"Humans" is a genderless fashion store for people with gender dysphoria. At the store you can design your own wear by unique interactive fitting rooms.
SKILLS
BRANDING
MARTHA CRAIG, TINA LI
3Ds
A+A
TYPEFACE
DAN WARDS
KEY WORDS
INNOVATION
1806 SQFT · 168 SQM
FLUID
4 ROOMS · 2 BATHS
A fluid typeface was designed as part of the visual identity.
The store itself is used as a tool to express gender dysphoria in the public space.
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